Buy Owner Blog

Buy Owner is proud to have teamed up with Guaranteed Rate to get you the best possible mortgage and the best possible service. To learn more about different types of mortgages, from 30-year fixed to interest-only loans, visit the Buy Owner website and click the Mortgage tab at top. Compare rates from different companies and see what [...]

Read this review from a Buy Owner client in Portage, Indiana: “Our house sold in three weeks. Our Buy Owner experience was great! Thanks!”

Did you know? The now-available Best of Both Worlds program combines your Buy Owner advertising with MLS Realty‘s service. Choosing this option puts your home on multiple real estate websites and the local MLS. You’ll continue to enjoy professional, national advertising, plus all the perks of a full-service real estate company. See MLS Realty‘s website [...]

From a satisfied Buy Owner customer in Justice, Illinois: “Finally, my mobile home is sold. Without you, I don’t think I would have ever sold it. Newspaper ads did nothing. My thanks to all!”

Did you know that the federal Fair Housing Act regulates the language used in real estate advertising? According to Fair Housing guidelines, home advertising cannot say anything that could be conveyed as discriminatory or exclusionary in any way. Seven classes are protected by the Fair Housing Act: Race Color Religion National Origin Sex Handicap Familial [...]

 When you’re selling your home with Buy Owner, your property receives a  premium marketing plan, which could include up to all of the following options (not all options available with all plans): National advertising on the Buy Owner website Appearance in Buy Owner Magazine Talking yard sign Participation in the computer matchmaking system Toll-free number [...]

As a Buy Owner seller, your advertising packet may feature showcase-worthy, professional photographs with possibility for captions. If you are writing your own captions, you will want to focus on targeting buyer interest by providing key information. The most important thing to do when creating captions is to put yourself in the buyer’s shoes. Potential [...]

Once you have made the decision to sell your home on your own, the next step is to prepare the home for showing. 1. Get Rid of All the Stuff (See article: Tidy Up). By clearing out the overstuffed closets, the jammed crawlspace, and the packed garage, you not only make your house appear larger, [...]

Imagine looking at for-sale properties online. You come across a beautiful home with amazing curb appeal. It’s the home of your dreams! You click through the photos thinking that this could be the place you want to rest your head for a long time, but then you find images of messy, disorganized, cluttered rooms. Now picture potential [...]

Think of it this way: Your effort to negotiate the best transaction from buyers begins the moment they walk in the door. Before the paperwork is even drawn up and before an offer is on the table, you are subtly giving cues that will allow them to determine an initial offer and to influence their [...]