If you’re new to Buy Owner marketing, you might be surprised to find full-paragraph home descriptions at the Buy Owner site.

This is quite unlike the quick, abbreviated, hard-to-understand real estate code of most real estate ads:

(Think “fu fin bsmt” or “obo” or “mbs/off.”)

Buy Owner property descriptions are feature-packed, complete sentences, written by professional writers.

Why are these descriptions important?

1. THEY GIVE MORE INFO TO BUYERS

Picture this: You’re searching online for your new home, and you find one you like. It’s in the right city, with the right number of beds/baths, at a fair price. The pictures look great, but you still have some questions. You want to know room sizes and the type of flooring. You want to know what the layout is and whether you’ll have the storage space you need. 

Good thing you came to Buy Owner because you scroll down to the description and find tons of information in a clear, readable style.

Even before you call and before you tour the home, you’re already in love: that’s the beauty of Buy Owner marketing.

1. THEY SET YOUR HOME APART

In today’s competitive real estate market, Internet advertising is becoming more and more important. Because buyers can shop very efficiently by researching online way before touring a home, it’s more important than ever to set yourself apart from the rest.

By participating in Buy Owner’s in-depth marketing plan, your home automatically stands out. It also gets differentiated from other for-sale homes. Another home in the same city may look pretty similar with just a photo and basic feature codes; however, with paragraphs of detailed info, buyers can see what makes your home special.

1. THEY ENHANCE THE PHOTOS

Text allows for amplification of the professional images. It can clarify that the shown kitchen floors are oak hardwood, not faux; it can highlight that the bathroom was just remodeled this year; it can explain that all the lights have been upgraded.

Think of the property description as your link to the buyer. It allows you to communicate all the details of your property to a buyer whose attention you’re trying to capture.