Today is the week of Autumn. If your home has been on the market through the summer, here are some simple steps you can take to bring your marketing campaign into the new season.

• Pull up the remainder of your dying summer flowers and replace with autumn specific plants or plantings such as mums, sunflowers, autumn crocus, goldenrod and others (do an online search for autumn blooms for your specific area). Mums are an inexpensive option in small, medium and large containers for quick landscaping changes at a minimal cost.
• If you home is wrapped in fall colors and landscapes, update your photos highlight the season.
  
• Use pumpkins or squash varieties to create autumn displays near your entryway. BUT Don’t go over board and create such a massive display that it’s all your buyers can see.
• On a tight budget? The Dollar Tree or other such stores have a wide variety of items you can use to create season specific decor without breaking your bank.
• Change the wreath on your front door to more fall specific color tones than what you may have had on there for summer (or spring if you never changed it in June…wink wink).
• Put pumpkin scented waxes or candles around your home to update your aroma to a scent that reminds everyone of the fall and thanksgiving.
• Having an open house? Instead of putting out chocolate chip cookies, replace them with pumpkin spice yummies instead.
• Aromas have a very strong effect on people so put a pot of simmering hot apple cider with cinnamon sticks on the stove. Feels like coming home!

Key: Try to avoid being holiday specific such as halloween or thanksgiving decorations. Promote the season not the holiday.  Keep your advertising current but NOT overwhelming to reap maximum results.