A recent article by June Fletcher of The Wall Street Journal draws attention to the importance of technology in home sales and highlights Buy Owner as a FSBO company that can help.

According to Fletcher, the majority of today’s buyers use the Web for home searches. That’s why technology is so important.

She also writes of talking yard signs, “On their face, chatty yard signs are simple, even mysterious. Interested parties can call a toll-free number and plug in the digits for more information, like location, price, size and maybe a description of the built-in backyard grill or the Tara-like staircase. The spiel runs 24 hours a day.”

Buy Owner’s talking yard signs are especially valuable. Unlike other signs that give a short list of features or require you to change batteries all the time, the Buy Owner signs offer a full description of your property and state-of-the-art technology.

Go here to read the rest of the WSJ article.

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“With headlines proclaiming a crisis in the sub-prime mortgage market, many homeowners are trying to figure out if they should worry. Sub-prime lenders — those who make loans to people with poor credit ratings — made too many loans to people who could not make their monthly payments. Many of those people may believe it’s cheaper to simply walk away, but that can lead to further credit damage and foreclosure on a home loan.

Rather than walk away, Buy Owner manager Jason Krakow suggests that those who need to sell instead do it the ‘Buy Owner way,’ which can make it easier for buyers to qualify, since the cost of marketing is lower for the seller, with no Realtor commission to pay out. ‘Often, the seller passes that savings along to the buyer in the form of a lower price,’ he said.”

Read the rest of the article here.