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After Your Ad is Live

Jun14
2010
Leave a Comment Written by Shanna

after your ad is live

Congratulations on taking the first step towards selling your home on your own: Using Buy Owner!

As the nation’s leading FSBO company, Buy Owner offers the strength and stability of an established company, as well as the hallmark of being the most popular FSBO destination online, delivering over 10 million page views per month.

    Now that your ad is live, your home benefits from exposure to potential buyers through Buy Owner’s ultra-aggressive advertising campaign that includes:

  • An aggressively advertised toll-free number (800-771-7777)
  • Our constantly visited website, BuyOwner.com
  • Buy Owner Magazine

These resources do the hard work of getting your property exposed and marketed, so that you can get it sold!

While you’re selling with Buy Owner, you can improve your chances of selling by putting a little legwork into your sale. Check out these helpful tips from previous Buy Owner Blog articles!

  1. “Schedule an open house on a weekend afternoon when not a lot of community events are happening. Hint: don’t plan the open house on the day of a big football game or the weekend of a holiday.” 25 Extra Tricks for Drawing Buyers
  2. “By cleaning, decluttering and repairing your home, you set it ahead of the pack, and you make it easier for buyers to imagine themselves inside.” (from “Beating the Market: How to Sell Now!“)
  3. “If there’s one keyword to keep in mind when you’re planning a home showing, it’s this: detail…When you prepare for a home showing, you’re preparing your home in a very similar way. Just like your vehicle needs to smell good, look good, be in absolute mint condition, so should your home be when potential buyers come to call.” (from “The Key to Showing Well: Detailing”)
  4. “When done right, curb appeal has the power to pull potential buyers in, implying that the interior of your home will be just as impressive as the façade.” (from “8 Ways to Improve Curb Appeal“)
Posted in Selling Tips, Tips and Ideas - Tagged fsbo, how to sell your home, real estate, sell a home, selling a home, selling with buy owner
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Recent Customer Feedback

Apr05
2010
Leave a Comment Written by Kristina

feedback

“We listed our house on Jan. 20 with ‘Buy Owner,’ so it took 2 months to sell. We closed the sale on March 25. The buyers…first visited our house on Sat., March 13th, returned on the 14th and we negotiated the price the evening of the 15th…The closing…happened without a hitch. For this we had prayed and feel very blessed.

Thank you for your help. We had two Saturday Open Houses and appreciated the yard signs and the many flyers that were given to the many people who visited the Open House. We did not advertise in any newspaper. The couple that bought the house had seen it on the ‘Buy Owner’ website. Conveniently, they were renting a winter apartment just a mile from our house.

Thank you from satisfied customers”

Karl and Margaret, Oldsmar, FL

Posted in From Buy Owner Customers, Selling Tips - Tagged customer opinions buy owner, oldsmar real estate, oldsmar selling, real estate news, selling by owner
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What 55-Plus Buyers Are Looking for

Feb06
2010
Leave a Comment Written by Shanna

Retirement. The very word conjures up images of sunshine and golf courses and backyard lanais. But is that what today’s retired population is looking for?

According to a recent article in the news-press.com, a National Association of Home Builders survey revealed that today’s 55-plus crowd has a new set of preferences, and they’re not what you’d think.

WHAT THEY WANT:

  • In-unit washer/dryer sets
  • Lots of storage space
  • An entrance without steps
  • Private patios and/or porches
  • Main-level master bedrooms
  • Bigger bathrooms
  • Convenience features: user-friendly thermostats, garage door openers, easily opening windows, wide doorways, nonslip flooring

WHAT’S LESS IMPORTANT

  • Fireplaces
  • Kitchen islands
  • Sunrooms
  • Workout rooms

The article also says golf courses are out (in favor of walkways and green areas) and high-tech items, while appealing to younger buyers, usually aren’t important to the recently retired.

To read the rest of this article, “Preferences Changing for Dream Retirement Home,” click here.

Posted in Market News, Tips and Ideas - Tagged 55-plus, arizona, florida, real estate market, retirement, selling a home
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Reason #26 to Sell with Buy Owner: Housefly

Jan26
2010
Leave a Comment Written by Shanna

31 reasons

One of Buy Owner’s many exciting tools is the innovative Housefly feature!

By going to this page at Buy Owner, you can watch a constantly evolving list of viewed properties, updated every 30 seconds. As someone out there views a home in Atlanta, Georgia, for example, you will see it come up on Housefly!

So whether you want to see for yourself which properties are getting the most hits or figure out how often homes in your area are appearing, Housefly makes it possible.

Like a housefly on the wall, you’ll be able to watch the constantly changing list of just-viewed advertisements. As a property is viewed, this page is updated in moments to show you the current information. Go see for yourself! It’s one more way Buy Owner works to use technology for your advantage!

Posted in Selling Tips, Tips and Ideas - Tagged 31 features of buy owner, housefly, how to sell with buy owner, real estate, why to sell with buy owner
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Reason #21 to Sell with Buy Owner: Google Maps

Jan21
2010
Leave a Comment Written by Carrie

When you want to advertise the features of your property on the Buy Owner site, there is a lot of information to convey. You’ll want the ad to describe the ins and outs of the home, but you may also want to communicate the location.

That’s where Google Mapping comes into play!

Show potential buyers your home’s exact location, if you’d like. The custom Google Map can appear below your home’s description or in a tab on Elite ads, and it will show your home’s pinpoint on a map of the area.

Plus, here are just some of the other bits of information a potential buyer will see on your Google Map:

  • Highways
  • Parks
  • Public transportation stops
  • Schools (customizable)
  • Streets/intersections

A buyer may even choose which schools are shown on the map, or they can hide the schools altogether. 

Head over to BuyOwner.com to see this tool in action!

Posted in Selling Tips, Tips and Ideas - Tagged 31 reasons to sell with buy owner, google maps, schools, Selling Tips, selling your home
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Reason #19 to Sell with Buy Owner: Advertise Open House Dates

Jan19
2010
Leave a Comment Written by Carrie

With all the information already available on your Buy Owner page, why not add more?

In addition to your ad, your contact information, the photos, the Google Map and the school list, you can also include a list of Open House dates! Easily add the dates through your Sellers Page, and change them any time you want. They will be highlighted in a yellow box under your contact information.

When buyers search for properties on the Buy Owner website, they will fill out a little checklist of different features they’re looking for in a home: style, pool, garage, etc. They may also only want to look at properties that have scheduled open houses, which narrows down the search quite a bit. So, if you take advantage of advertising your open house on your Sellers Page, your home may appear in a specific search result for a very particular buyer!

Posted in Selling Tips, Tips and Ideas - Tagged advertise open house dates, Selling Tips
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Reason #18 to Sell with Buy Owner: eCatalogs

Jan18
2010
Leave a Comment Written by Carrie

31 reasons

When you advertise your property using Buy Owner, your listing appears in more than one place!

Your property may also be published in the regional Buy Owner eCatalog, which is an online publication that is distributed through a subscription service. These publications are created in-house and separated by region: Atlanta, Central Florida, Northern Florida, Southeast Florida, Florida West Coast, Chicago/Milwaukee/NW Indiana, Louisiana/Mississippi and Pennsylvania/New Jersey/Delaware. The eCatalogs are dedicated to maximum property exposure, not advertisements. Buy Owner does not outsource your property to tiny magazines full of mortgage company and real estate company ads. This way, there are multiple outlets where a potential buyer may find your property.

Posted in Selling Tips, Tips and Ideas - Tagged eCatalog, sell your home, Selling Tips
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Reason #17 to Sell with Buy Owner: No Middle Man

Jan17
2010
1 Comment Written by Carrie

31 reasons

When you are selling your home, why waste time going between agents and lawyers? No one knows your home as good as you do, so who better to speak directly to the buyer than you?

Buy Owner cuts out all the people in between and allows the buyer to come directly to you with questions, concerns and offers! When you list your property, you may post contact information so potential buyers are able to speak to you directly. Schedule an open house, chat about carpet allowance, negotiate price. U can do it all using Buy Owner!

Posted in Selling Tips, Tips and Ideas - Tagged agent, for sale by owner, fsbo, lawyer, no middle man, real estate, Selling Tips
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Reason #16 to Sell with Buy Owner: Complete Control

Jan16
2010
Leave a Comment Written by Carrie

31 reasons

One of the most appealing reasons to sell with Buy Owner is that you have complete control over your listing!

Not only do you customize your ad yourself, choosing how much text, how many photos and virtual tours, placement online and in eCatalogs and what info is important to include, but you also have full authority to make changes when the ad goes live.

That’s because when Buy Owner’s marketing team puts your ad together, the listing is not set in stone. If you would like to change something, all you have to do is ask. This is your property, so no one knows it better than you! Whether you would like to add text, drop text or change photos, you are free to customize your ad as you see fit.

All you need to do is put in a call to our A+ customer service team, and they will connect you with our professional writers. The writers are more than happy to speak with you, take notes, implement the changes and e-mail you a final copy of the new ad before it goes live on the website. Our customer service reps are available to help you seven days a week!

Posted in Selling Tips, Tips and Ideas - Tagged complete control, customer service, making changes, professional ad writers, sell your home, Selling Tips
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Reason #15 to Sell with Buy Owner: Talking Yard Signs

Jan15
2010
Leave a Comment Written by Carrie

31 reasons

Not only can potential buyers read a full description of your property, but they can listen to one, too! Buy Owner has pioneered the real estate talking yard sign. This yard sign, which is available 24/7, is a one-of-a-kind selling tool. Unlike other signs that use a small radio transmitter and require you to change batteries all the time, Buy Owner’s talking yard sign is a state-of-the-art computer system that speaks directly to the buyer. The buyer simple calls your personalized 1-800 number to hear a full description of your property, not just a short list of features like others.

Posted in Selling Tips, Tips and Ideas - Tagged real estate, Selling Tips, selling tools, talking yard sign
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About the BuyOwner.com Blog

Welcome to the BuyOwner.com Blog, your source for regularly updated market information!

Founded in 1984, BuyOwner.com® is the leading provider of real estate marketing services. We pioneered the "For Sale by Owner" (FSBO) market, which today represents over 20 percent of all residential real estate transactions.

You can read more about BuyOwner.com here.

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