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The Value of Virtual Tours

Dec22
2007
4 Comments Written by Shanna

 As part of its aggressive marketing plan, Buy Owner is proud to offer high-quality virtual tours online.

Why are virtual tours important, and what do they do?

1. They stick

Buyers usually look through many properties as part of a home search, so these homes may blend together without some sort of memory aid. Virtual tours add stickiness to the viewing by giving the buyer a simulated tour of the property.

2. They amplify

Complementing the textual descriptions written about a property, virtual tours provide a visual help for the buyer, giving something to link the written facts with. Buyer Owner virtuals also allow for professionally recorded text to combine with the tour, maximizing the impact and using content to draw the buyer in!

3. They showcase

The online virtual tours are beautifully interactive: they allow viewers to scroll, zoom or pause on a specific shot. Boasting 360° visibility, the tours give buyers a chance to tour your home without leaving their computer. In a unique way, they show off your home at its best.

4. They compete

Because virtual tours are growing increasingly popular in real estate advertising, they’re becoming more and more necessary. Think about it: if you were a little interested in a home, what would tip you towards wanting to buy? A beautiful virtual tour, complete with spoken descriptions, or one with no other information whatsoever?

Virtual tours are an important tool in marketing your home. Scroll through listings at the Buy Owner website to get a feel for how they work, and see for yourself why more and more sellers are seeing the value of the virtual!

Posted in General Information, Selling Tips, Tips and Ideas - Tagged marketing, seller tools, virtual tours
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Founded in 1984, BuyOwner.com® is the leading provider of real estate marketing services. We pioneered the "For Sale by Owner" (FSBO) market, which today represents over 20 percent of all residential real estate transactions.

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