1. Money. Because there are no commissions to be paid, there’s more money going in your pocket, not to a broker.
2. Motivation. Rather than being one in a long list of clients an agent represents, your home will be marketed by you, the one person most motivated to see it sell!
3. Better Pricing. Because you don’t need to factor in extra money for commissions, you have more flexibility to price your home competitively.
4. Your Knowledge. You know your home best, having lived there and installed updates, maintained features, etc.
5. Your Experience. Having lived in your neighborhood, you know it better than anyone! Who else can talk from first-hand experience about the schools, the shopping, the area’s amenities?
6. Control. You choose the marketing, you choose the photos, you choose the descriptions and features. When you are selling your home on your own, you have complete control over all the advertising.
7. Convenience. Because you already live in your home, it makes sense for you to be the one to show it to buyers.
8. Peace of Mind. When you handle the sale of your home, there’s no need to worry about what your agent is saying or how the buyers are responding. You’ll be part of the transaction, and you’ll have the comfort of knowing everything that’s going on.
Posts tagged selling for sale by owner
8 Great Reasons to Sell FSBO
Why Curb Appeal Matters
Pull up to a home—any home, anywhere—and evaluate what you see. That initial impression you get, created by everything from the surrounding landscaping to the building’s façade, determines the curb appeal of that property.
A popular buzzword in today’s real estate, curb appeal means simply what you’d expect: it is the appeal of a lot as seen from the curb.
Because it is primarily concerned with first impressions, curb appeal becomes all-important in terms of a home sale. As in job interviews, first dates and meetings with new business clients, you only get one chance to make a first impression. The opportunity to impress a buyer can disappear in moments, and what the exterior of your home says can just as easily turn a buyer away as it can lure him or her inside.
At the same time, when done right, curb appeal has the potential to wow interested buyers, making them say things like, “This is the one!” before even opening the front door. So it’s no surprise that this hot topic has inspired several television programs and remains a common subject of home-improvement magazines and Web sites.
If you’re selling a home, make sure it starts off on the right foot with potential buyers! Here are five factors that contribute to curb appeal: Evaluate each from the perspective of a visitor. Strengthening these aspects will strengthen your home’s curb appeal!
1. Maintenance: The structure of your home says a lot to buyers about the interior. If the exterior has been well-maintained, it implies that the living spaces will be the same way. Take a good look at your home: Is anything in need of repair? Inspect the doors, windows, screens, railings, trim and building façade. Many times, it’s a good idea to give your home a fresh paint job, to help strengthen the like-new impression.
2. Walkways/Driveway: If buyers will pull up your driveway and step onto your front walkway, you can be sure they’ll notice cracks or damages. Not only should be repair such things, but you may also choose to powerwash the driveway for a fresh appearance, or in certain cases, it’s a good idea to repave it.
3. Landscaping: Think of flowers and other foliage as the accessories of real estate, like a great bag or a necklace add style to your wardrobe. Perfect for adding punches of color and decorative accents to your property, landscaping can be designed to your liking!
4. Manicuring: No matter how much you invest into your landscaping, it won’t be worth much if you don’t take care of it. Mow the lawn, trim the bushes, pull weeds: do everything possible to make the foliage look its finest!
5. Overall Effect: Beyond evaluating each factor of your curb appeal, it’s also important to look at the overall effect. After all, this is what potential buyers will most likely notice first. Aim to create a seamless, coherent appearance by painting the home façade and the garage in identical or complementary colors, for example. Whatever landscaping you add, make sure it all coordinates nicely.
Sell with Buy Owner
Has your property been on the market for years? Do you fear that your agent will be taking too much of a cut from the selling price of your home? Would you like to sell your home on your own? Now is the perfect time to sell using Buy Owner®!
Why should I sell For Sale by Owner (FSBO)?
By using Buy Owner:
You will never have to pay commission to an agent.
You will have access to a team of ad writers and a professional photographer.
You will have the final say when it comes to customizing your ad.
What is the secret to selling with Buy Owner?
Add power to your home’s marketing plan.
Through the Internet listing, market your home to people all over the world!
Take advantage of the Learning Center for tips to help you sell your home.
How do I learn more about selling with Buy Owner?
Fill out this form.
Call 1-800-771-7777. We’re open 7 days a week!
Depersonalizing for a Home Sale
As we’ve said here before on the Buy Owner Blog, one of the ways to make your home more marketable is to depersonalize it. This is important because potential home owners want to visualize themselves, not the current owners, living in their new home.
Selling your home is, of course, an emotional time. You’ve made plenty of memories, and taking away some of your personality can be a painful experience. It’s necessary though so you can move on quicker and start making new memories in your new place. The people buying your home will want do the same.
There are many common problems sellers face when it comes to depersonalizing their home to make it more marketable. Take a look, and see if any of these hang-ups might be to blame in your home:
Problem #1: You have outrageously painted walls or wild wallpaper.
Solution: Strip the wallpaper off and repaint the walls. Painting is one of the cheapest and most effective ways to change a room. If you have over-the-top colors on the walls, head to your local home improvement store and opt for something softer and more neutral. This opens up the space and helps potential buyers see the room’s advantages.
Problem #2: There are too many photos of your family, friends or pets around. They’re on the walls, sitting on shelves, taking over the fireplace mantel. In short, they’re everywhere.
Solution: Remove the pictures, or at least most of them. Potential buyers will be easily distracted if there are too many photos of the family around. They will begin to focus on a recent wedding, a fun vacation or a special event and not on the architectural details and positives of the home itself. Keep up a few, spread throughout the home so it doesn’t look barren.
Problem #3: You’ve got religious items all throughout your home.
Solution: While it’s perfectly fine to be proud of your religious affiliation, not all potential home buyers will feel the same. Religion is something very personal, and chances are, you’ll have potential buyers from different religious backgrounds coming through your home as well as people who may not be religious at all. Store these items in a safe place while showing your home so it appears to be a neutral space, free from any sort of bias.
Problem #4: You’ve got clutter and an assortment of knick knacks all over. Trophies, collections and hobbies are all on display for everyone to see.
Solution: Again, not everyone will share your passions, and so they are not really interested in seeing it displayed. You want potential buyers to notice your home’s convenient layout, how big the rooms are or how high the ceilings soar above them, not that you were the soccer team’s MVP all through high school and college.
Problem #5: You’ve got a pet who has taken over ruling the home.
Solution: Potential homebuyers may not want or like pets. Many people are afraid of dogs and cats, and if they make contact with yours, it might turn them off to your home. If you have a cat, make sure you keep the litter box clean and out of sight. Keep pets out of sight when you’re showing your home, and keep pet hair off your furniture.
Problem #6: You’ve got an overly decorated fridge.
Solution: There’s nothing wrong with displaying your kids’ artwork, but now is not the time. It’s not something potential buyers are interested in, but rather it’s another distraction that keeps them from visualizing themselves in your home. Likewise, they are not interested in the dozens of magnets you’ve collected over the years. Remove the unnecessary clutter and, if you need some sort of fridge décor, only keep up a couple of neutral magnets.
The point is not to make your home look sterile and stripped of character, but to make it neutral so a wide variety of potential buyers can envision themselves living there.
If you’re selling your home, make peace with the fact that you will need to depersonalize and get started! Just remember, when potential buyers can see themselves living in your home, they will be more inclined to make you an offer.
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Selling Tip: Offset Your Home’s Carbon Balance
Looking for a new way to increase your home’s marketability?
In today’s green-conscious society, making your home more environmentally friendly doesn’t just help you; it appeals to buyers.
People are becoming more aware that carbon offsetting is an answer to the global climate changes, so you make your home more attractive by making it green!
What is Carbon Offsetting, and How Can You Do It?
Terrapass is a company that provides carbon emissions calculators, sells green products and allows people to buy carbon offsets, which fund “clean energy and carbon reduction projects” such as wind power and farm power.
According to Terrapass.com, carbon offsetting comes into existence when a project is created that “reduces carbon dioxide emissions. Every ton of emissions reduced results in the creation of one carbon offset. Project developers can then sell these offsets to finance their projects.”
Purchasing carbon offsets is a great way to help find new, more efficient sources of energy. And by making these simple changes to your home, you’ll not only save money on energy bills, but you’ll do your part to lessen the effects of global warming… PLUS add another benefit to your home’s list of features, helping you appeal to more buyers.
Here’s the Secret to Selling Your Home!
Selling a home can be stressful, and, with so much to do, sellers often overlook what may be a crucial factor.
Think about this: buyers want to be able to picture themselves in the house as if it’s their own. The thing that encourages this feeling could be called the secret to the home-selling process: staging.
An integral part of selling a house, staging consists of redesigning current décor to accentuate a home’s assets and characteristics. Some sellers even hire professional stagers to ready their home for the real estate market.
Here are some general ideas to get you started:
PROBLEM-SOLVING
Problem: Bare walls. Houses without any furnishings often seem vacant and prospective buyers have trouble envisioning the empty space as a welcoming room.
Solution: Consider renting or borrowing furniture to give the home a lived-in feeling. Some sellers choose to buy furniture and sell it with the house, sell it in a later yard sale or donate it to charity.
Problem: Too much information. Personal mementos and unnecessary clutter can detract from a home’s natural beauty and architectural detailing.
Solution: Minimize. Begin by renting a storage unit to house unnecessary belongings and clutter. If you cannot afford this, neatly box the excess material and place it in a garage, an attic or a similar storage space.
OTHER TIPS:
Placement, placement, placement. Be willing to experiment with your furniture arrangements. Make sure that high-traffic areas are clear of excess furnishings to maximize space. Reposition sofas and chairs into cozy conversational groups, and place pieces so that the traffic flow in the room is obvious. Don’t push your furniture against the walls, assuming that this will make the room appear larger.
Color! While painting may seem trivial, the right shade or hue can turn an outdated disaster into a modern marvel. Try to select neutral colors that will complement any buyer’s personal design style. Avoid stark whites in favor of warm creams and beiges. If you are selling a home with some history, don’t be afraid to do some research. Victorian homes, or painted ladies, are traditionally known for their vibrant colors both inside and out. Buyers will find this dedication to historical accuracy appealing.
Accessories. Staging is about uniting various elements into one cohesive design. Buyers will be interested at in every minute detail, from the creative layout to the furniture to the seemingly insignificant accents. An odd number of accessories is preferred, especially threes. Consider scale and placement when arranging knick-knacks, or try grouping them by color, texture or shape.
Lighting. Lighting determines how a room is perceived. Light affects color and ambiance, two important aspects of staging. To make your home more inviting, increase the wattage in your lamps and fixtures to 100 watts for every 50 square feet. Then install dimmers so you can vary light levels according to your mood and the time of day. Place mirrors, silver or glass bowls or other reflective objects near lamps to bounce light around the room and make it glow even more.
Test of Time. Try to renovate anything that potential buyers might view as old or outdated. This can mean an expensive overhaul, or, alternatively, some very clever, inexpensive solutions. Place peal-and-stick tiles over old flooring. Remove wallpaper or, if you don’t have the time or the patience, simply paint over it.
Aromas. Keep in mind that odors can linger in a house for days. That pungent fish you had for dinner might have tasted good, but the overpowering scent may have cost you a sale. On the day of the open house, try baking a delicious treat, letting the scent waft through the entire house. Want more tips on scent, see this Buy Owner Blog article.
Green living. Plants and flowers are an inexpensive way to breathe life into a room. Fresh flowers will add color, warmth and appeal to an otherwise dull room. A bowl of fresh fruit works well, too.
Expert opinions. Try consulting design magazines for tips and tricks. Find a room picture that you find appealing and isolate the components that set that room apart. Maybe they arranged the artwork in a unique way or utilized natural light to illuminate a certain detail. Notice how these rooms seem universal, while still retaining a sense of style.
A simple change for a big difference
The front entry door of your home is very important. It is the first part of your home to greet your guests and gives them something to study as you amble up to open it, so you don’t want a door that is flawed in any way.
Entry doors are very important features in any home because they create first impressions. However, front doors can’t just be beautiful; they have to be strong and durable since they battle the elements every day of the year.
Today there are literally hundreds of different styles of doors to choose from. There are wood, steel, fiberglass-composite and also aluminum doors, and each can be designed with decorative glass windows, safety windows, a glass side panel on one side or panels on both sides. Additional styles are double doors and decorative arched doorways.
TYPES OF DOORS
WOOD
The most popular front door is created from wood, and solid-wood doors are also the most expensive variety. Although it is the most popular, it also is one of the weakest since it can warp, crack and even break over time.
FIBERGLASS
Fiberglass doors can resemble real wooden doors, because they can be stained to match other woods, but are much more durable. They also are virtually maintenance-free and because they won’t warp, crack, rot or split are ideal for any climate, including those with extremely hot or cold temperatures.
STEEL
If security, not beauty, is your main concern, then you might be interested in a steel entry door. These doors are stronger than the other varieties because they won’t warp or crack and also require very little maintenance. Although they may not be beautiful, steel doors do come in a variety of styles and are also the least expensive entry doors on the market.
ALUMINUM
Aluminum doors are easy to maintain because they won’t rust and never need painting; however aluminum doors are only available through dealers and not through large hardware stores. Because they are easy to care for and are often backed by lengthy warranties, the aluminum entry door is the second most expensive type of doorway.
HOW TO REPLACE THEM
The first step in replacing your front door is to measure your current opening. Then you need to determine what style of doorway you would like to greet your guests at the front of your home-is it one with a decorative window, a safety sidelight or perhaps double doors? Next figure out which material you would like your door to be constructed out of-do you prefer wood, aluminum, fiberglass or steel? Then do a little homework and hit some of the do-it-yourself hardware stores and check out all the different styles available to you.
Before you know it, your home can be even more appealing, simply by changing the front door.
City Spotlight: Phoenix
If you love the heat, you’ll love Phoenix, a city known for being hot, hot, hot! With an arid climate, this area offers the highest average annual maximum temperature of any major U.S. city.
Moonsoonal moisture from July to September raises the humidity to one-of-a-kind heights, and dry desert air provides welcome relief in the winter, attracting tourists nationwide. Hot weather isn’t all Phoenix is known for!
This city boasts a thriving golf industry and a wide array of cultural and recreational entertainment. Take in the opera or ballet at the Phoenix Symphony Hall or visit one of the many museums scattered throughout the area. Facilities like Pueblo Grande Museum and Heritage and Science Park offer visitors a chance to learn about the area’s heritage and history.
Home to several major-league sports teams and countless parks, Phoenix is a hot bed of recreational activity: enjoy Cardinals football, Diamondbacks baseball, and Suns basketball at local stadiums. There are dozens of well-maintained outdoor parks, and the extensive desert preserve system offers easy access to the beautiful Sonoran Desert, which extends down from California and features surprising biological diversity.
Indoors and out, Phoenix has attractions for everyone, making it a fantastic destination and home!
Head to Buyowner.com right now to check out hot Phoenix properties listed for sale by owner!
Why Descriptions Matter
If you’re new to Buy Owner marketing, you might be surprised to find full-paragraph home descriptions at the Buy Owner site.
This is quite unlike the quick, abbreviated, hard-to-understand real estate code of most real estate ads:
(Think “fu fin bsmt” or “obo” or “mbs/off.”)
Buy Owner property descriptions are feature-packed, complete sentences, written by professional writers.
Why are these descriptions important?
- THEY GIVE MORE INFO TO BUYERS
Picture this: You’re searching online for your new home, and you find one you like. It’s in the right city, with the right number of beds/baths, at a fair price. The pictures look great, but you still have some questions. You want to know room sizes and the type of flooring. You want to know what the layout is and whether you’ll have the storage space you need.
Good thing you came to Buy Owner because you scroll down to the description and find tons of information in a clear, readable style.
Even before you call and before you tour the home, you’re already in love: that’s the beauty of Buy Owner marketing.
- THEY SET YOUR HOME APART
In today’s competitive real estate market, Internet advertising is becoming more and more important. Because buyers can shop very efficiently by researching online way before touring a home, it’s more important than ever to set yourself apart from the rest.
By participating in Buy Owner’s in-depth marketing plan, your home automatically stands out. It also gets differentiated from other for-sale homes. Another home in the same city may look pretty similar with just a photo and basic feature codes; however, with paragraphs of detailed info, buyers can see what makes your home special.
- THEY ENHANCE THE PHOTOS
Text allows for amplification of the professional images. It can clarify that the shown kitchen floors are oak hardwood, not faux; it can highlight that the bathroom was just remodeled this year; it can explain that all the lights have been upgraded.
Think of the property description as your link to the buyer. It allows you to communicate all the details of your property to a buyer whose attention you’re trying to capture.