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Posts tagged virtual tours

Reason #13 to Sell with Buy Owner: Virtual Tours

Jan13
2010
Leave a Comment Written by Shanna

31 reasons

Beyond photos, what is the single most important tool in helping potential buyers see the value of your home? virtual tours.

Why Virtual Tours Are So Important
Virtual tours are the next best thing to coming to a home in person. For buyers who are busy, far away or trying to reduce a list of possible properties to go visit, virtual tours are the perfect tool. They simulate the experience of visiting so buyers can get a feel for the size, layout and organization of your home.

How Buy Owner Does Virtual Tours
As with its photography, Buy Owner has professionals create virtual tours of your property. Using state-of-the-art equipment and extensive training and skills, these photographers create beautiful 360-degree online tours that buyers can interact with online.

To get a feel for how these tours work, scroll through properties listed on BuyOwner.com!

To read more about this feature, check out this article: “The Value of Virtual Tours”

Posted in Selling Tips, Tips and Ideas - Tagged how to sell a home, selling with buy owner, using buy owner
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Top 10 Home-Marketing Tips

Feb02
2009
Leave a Comment Written by Shanna

marketing

While it’s true that winter traditionally sees less action, at least in terms of real estate, January and February mark a strong increase in buyer interest. Pent-up demand from holiday distractions brings new buyers to the housing market, and the homes that are listed well stand out amongst the competition.

If you’re selling a home, here are the 10 hot marketing tips you have to have. Listen up: They could make the difference between seen and sold!

1. Go Online! The Internet is the single best resource in advertising your home because it offers a simple way to reach the world. Not only does it give key exposure to anyone with a computer, but it’s available anytime, anywhere, 24/7.

2. Easy Contact! Real estate advertising should emphasize contact information of the seller (you). This is another great point with Buy Owner® listings: the buyer will contact you directly. There are no middlemen to worry about, so you have all the control.

3. Key Information! When you talk with your Buy Owner marketing professional, be sure to stress the key selling points, as you see them. If there are things you feel are worth mentioning, make sure that comes across. You’ll want upgrades, valuable features and unique characteristics of your home to be highlighted in your text and the features listed online.

4. Community Knowledge! Along with key highlights of your property, your advertising should communicate the value of your property’s location. This is of course important to out-of-town buyers, who are viewing your home from a remote location. But it’s also valuable to local shoppers, who can get your perspective on the area attractions.

5. Showcase! Here’s where the customizations you choose for your BuyOwner.com advertising really matter. Did you that real estate advertisements with photos are much more likely to be viewed by potential buyers? One Realtor.com survey actually stated homes with photos are viewed 299% more often than homes without. Choose quality photos that show off your residence!

6. Make technology work for you! As stated in the Wall Street Journal, many owners are borrowing tools that were originally marketed to real estate agents to make them more interactive and compelling. You don’t have to use a real estate agent to use virtual tours, something Buy Owner has been promoting for a long time.

7. Yes, Use a Sign! To reach the greatest pool of buyers, don’t overlook old-fashioned methods of advertising, too. Putting a sign in the front yard isn’t the only thing you should do, but you should do it. The front yard will reach drive-by visitors and let your neighbors know you’re selling (and they might have friends who are looking)! Plus Buy Owner provides our famous talking yard signs, giving a phone number to access a description of your home.

8. Create Flyers! Using your BuyOwner.com seller tools, you’ll be able to customize and print out flyers that repackage your online advertising. Use these handouts to give physical reminders to buyers of what you’re offering!

9. Schedule Open Houses! Holding an open house gives you an opportunity to draw in a large pool of buyers at one time, as well as garner feedback in a low-key environment. For more information on holding an open house, check out this Buy Owner Blog article.

10. Talk. A Lot. Even in today’s information age, word-of-mouth remains one of the most trustworthy and powerful ways to spread news. Couple this idea with technology (aka: social media), and you can reach networks of people, from your Facebook connections to those on LinkedIn, Twitter, StumbleUpon, Digg, etc.

The key to keep in mind when selling is that you are the one in control. You choose how to market your home, so you can choose to make the most of it. Follow these tips, and you’re well on your way to a successful sale!

Posted in Selling Tips, Tips and Ideas - Tagged 10 tips, advertising, descriptions, home marketing, home ownership, market, open house, photography, real estate selling, top 10, top ten
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The Value of Virtual Tours

Dec22
2007
4 Comments Written by Shanna

 As part of its aggressive marketing plan, Buy Owner is proud to offer high-quality virtual tours online.

Why are virtual tours important, and what do they do?

1. They stick

Buyers usually look through many properties as part of a home search, so these homes may blend together without some sort of memory aid. Virtual tours add stickiness to the viewing by giving the buyer a simulated tour of the property.

2. They amplify

Complementing the textual descriptions written about a property, virtual tours provide a visual help for the buyer, giving something to link the written facts with. Buyer Owner virtuals also allow for professionally recorded text to combine with the tour, maximizing the impact and using content to draw the buyer in!

3. They showcase

The online virtual tours are beautifully interactive: they allow viewers to scroll, zoom or pause on a specific shot. Boasting 360° visibility, the tours give buyers a chance to tour your home without leaving their computer. In a unique way, they show off your home at its best.

4. They compete

Because virtual tours are growing increasingly popular in real estate advertising, they’re becoming more and more necessary. Think about it: if you were a little interested in a home, what would tip you towards wanting to buy? A beautiful virtual tour, complete with spoken descriptions, or one with no other information whatsoever?

Virtual tours are an important tool in marketing your home. Scroll through listings at the Buy Owner website to get a feel for how they work, and see for yourself why more and more sellers are seeing the value of the virtual!

Posted in General Information, Selling Tips, Tips and Ideas - Tagged buy owner website, marketing, seller tools
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Welcome to the BuyOwner.com Blog, your source for regularly updated market information!

Founded in 1984, BuyOwner.com® is the leading provider of real estate marketing services. We pioneered the "For Sale by Owner" (FSBO) market, which today represents over 20 percent of all residential real estate transactions.

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