One way Buy Owner helps you maximize your home’s marketability is through technology, from our high-traffic Website and talking yard signs to professionally created virtual tours: 360-degree online showcases of your home, complete with recorded audio descriptions.

A recent article by June Fletcher of The Wall Street Journal draws attention to the importance of technology in home sales and highlights Buy Owner as a FSBO company that can help.

According to Fletcher, the majority of today’s buyers use the Web for home searches. That’s why technology is so important.

She also writes of talking yard signs, “On their face, chatty yard signs are simple, even mysterious. Interested parties can call a toll-free number and plug in the digits for more information, like location, price, size and maybe a description of the built-in backyard grill or the Tara-like staircase. The spiel runs 24 hours a day.”

Buy Owner’s talking yard signs are especially valuable. Unlike other signs that give a short list of features or require you to change batteries all the time, the Buy Owner signs offer a full description of your property and state-of-the-art technology.

Go here to read the rest of the WSJ article.

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