Why it Matters & How You Can Sell Yours to Buyers

The truth is, a property’s location is its most important feature. No buyer will appreciate your home’s renovated kitchen, spacious bedrooms, or designer decorating without first seeing them, and no buyer will see those things if you’re home’s not in the right place.

Not sure if your home’s location makes for an ideal sale? It’s time for a fresh perspective: a great location isn’t just about expensive neighborhoods or proximity to attractions. In fact, there are dozens of factors that contribute to a desirable locale. Take a look at these categories, and determine which of your home’s features deserve most to be highlighted:

1. Type of neighborhood: Is it urban, suburban, or rural? Are there large lots set far apart from each other or smaller parcels side-by-side? Is there a downtown area?

2. Community amenities: Does your home belong to a subdivision or a community that provides certain features? Pools, clubhouses, golf courses, playgrounds, trails, and lake access are among some of the bonuses included with certain communities.

3. School districts: What are the local schools like? How many are there, and how close by are they? Is there anything noteworthy, like low teacher:student ratios or an award-winning education program?

4. Healthcare facilities: Hospitals, urgent-care clinics, medical professionals, and nearby ambulatory services may be worth mentioning. Buyers will be glad to know healthcare is accessible.

5. Local transportation options: Think expressways, major routes, back roads, public buses, trains, even bike paths. If a potential buyer is a commuter, travel times to neighboring cities will be important. How far away is the nearest airport?

6. Proximity to other places: Are there any cities nearby? Where do locals often visit?

7. Restaurants and shopping: What kinds of dining and shopping opportunities are in the area? How close by?

8. Entertainment options: Are there major attractions in the area? You may want to mention beaches, lakes, theme parks, forest preserves, museums, sporting facilities,

9. Parks and recreation: Does the Park District offer anything special? How many public parks are there? What programs are available?

10. Future plans: What kind of changes are coming to the area? Do some homework to find out what future expansions and developments are looming.

More than anything, you want to think back to your experience as a buyer. What prompted you to buy your home? Was it close to work, in a private location, near your friends? Keep those factors in mind! Combine your home’s best geographic features with your best experiences living there, and you’re ready to talk about your home’s locale. Use this information in marketing, showing, and selling your home!