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Using BuyOwner.com to Sell Your Home

Jul12
2010
Leave a Comment Written by Shanna

Are you planning to sell your property and wondering how to do it? Have you heard about selling by owner and wanted to learn more? Would you like to cut commission costs to make a better profit on the sale?

Buy Owner is here to help.

As the leading for-sale-by-owner company in today’s market, Buy Owner not only offers 25 years of experience but also an unparalleled marketing scheme to help you sell.

It is the best way to sell your home on your own, and here’s why:

  1. MONEY: By cutting out high commissions, home sellers with Buy Owner save thousands of dollars. If your home costs $250,000, for example, selling on your own means saving $15,000. With Buy Owner, your property is listed on the Buy Owner website until it sells!
  2. PROFESSIONAL MARKETING: With Buy Owner, a skilled marketing consultant helps you design a customized advertising package, utilizing the company’s professional skills in photography, copywriting, virtual tours, mapping and more!
  3. ROUND-THE-CLOCK HELP: Anytime you want to change your photos or add some more information to your text, just call 1-800-771-7777 and you will instantly be connected to the proper people who can help you. You have the final say on every aspect of your advertising package, and you can change your photos and text at any time. Buy Owner knows that many people work Monday through Friday. That is why we are also open every Saturday and Sunday… for your convenience!
  4. TRUST: There’s no better assurance of quality service than satisfied customers. Buy Owner is a company you can trust. Check out testimonials of previous clients to see for yourself!
Posted in From Buy Owner Customers, Selling Tips, Tips and Ideas - Tagged reasons to use buy owner, selling a house by owner, selling with buy owner, why use buy owner
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Old-Fashioned Advice

Jun28
2010
Leave a Comment Written by Alicia

house for sale

Having a hard time selling your house? Even though all you hear about these days is new ways of marketing, in a competitive market like this one, sometimes good old-fashioned advice will take you the furthest. This involves you stepping out of your comfort zone.

Hopefully you already completed the first step, which is advertising with Buy Owner. Once your advertisement is set up, you have the support of the nation’s leading for-sale-by-owner (FSBO) company at your disposal. Buy Owner will promote your listing nationwide 24/7 through BuyOwner.com, its 1-800 number and its magazine.

You should do everything you can, too. Take the initiative to “sell” your house everywhere you go.

Use techniques like these:

• Talk to strangers. Though we’re taught not to as children, networking with those around you in grocery stores, churches, libraries, coffee shops and on public transportation might score you a home buyer. You never know, these seeming strangers may be the future homeowner of your house, or they might know someone who is looking. You might as well share your story!

• Hand out flyers or business cards when those you talk to seem interested. Unless you give them a reminder, they’ll forget. On the flyer or card, include the web link to your Buy Owner advertisement and the phone number on your For Sale sign. These sources give all the information the people need. You just need people to go check them out.

• Advertise on Craigslist. Make the most of your Buy Owner advertising by copying the HTML from your Seller Tools that will reproduce your professional listing on Craigslist! Include a catchy title so that people will check it out.

What will sharing your Buy Owner web link and phone number do? It’ll show potential buyers that you’re serious about selling. You set up an advertisement with a credible company and now you’re going the extra mile to make sure that people see the ad.

What happens if you don’t go the extra mile? Buy Owner will advertise your house on social networking sites and on our website. We’ll advertise to people driving past your house when they see the bright yellow sign in your yard. We’ll go the extra mile so you don’t have to. But if your house still isn’t selling in this tough, competitive market, we’re just saying there is more you could do.

Remember, it’s U that makes the difference®!

Posted in Selling Tips, Tips and Ideas - Tagged buy owner advice, for sale by owner, selling a house, selling fsbo
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How to Help Preapprove a Buyer

Feb08
2010
Leave a Comment Written by Alicia

housemoney

One of the scariest parts of selling your home FSBO is not having a hand to hold during the monotonous, yet critical, areas of finances and legal issues. Though common advice states that you should consider every offer you receive, which is true, you should not eagerly accept a bid before you know if that buyer can actually obtain a mortgage loan large enough to pay for the house. If the buyer is not yet preapproved or prequalified, the sale of your home could go on for months without any progress.

The first step is to find out if the buyer is preapproved, meaning he or she has been approved for a loan by a lender, or prequalified, meaning he or she has figured out the amount that is probable for him or her to afford and be approved for. A responsible buyer will obtain preapproval before offering a bid. However, since this is not always the case, there are steps you can take to approximately decipher whether or not your interested buyer has fair credit or not.

Online calculators are available, which allow you to sit down with your potential buyer, plug in critical numbers like their monthly income and expenses, and estimate the maximum loan amount that buyer is likely to obtain. There are also do-it-yourself worksheets that you could print out, which ask for similar information but require more pen-and-paper work on your part.

If you’d rather have a third party help with the preapproval, local mortgage brokers and Internet mortgage services are available to do the dirty work. Once you know what your potential homebuyer is likely to obtain in a mortgage loan, the more at ease you can be while you wait for the process to unfold.

To steer your potential homebuyer in the right direction for obtaining that mortgage loan, send them to GuaranteedRate.com, which is the authorized mortgage company for Buy Owner.

Posted in Selling Tips, Tips and Ideas - Tagged buying a home, mortgage tips, preapproval, selling a home
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Reason #30 to Sell with Buy Owner: Catchy Commercials

Jan30
2010
Leave a Comment Written by Alicia

31 reasons

Ask your friends or neighbors if they’ve heard of Buy Owner, and what will they say? We’re betting it’s something like, “Thanks, Buy Owner!” Right?

If you have seen our commercials, the catchy phrase tends to stick with you. But truth is, even if you haven’t seen our commercials, you may know the slogan through word of mouth from others. That’s how memorable it is.

And by incorporating a memorable phrase into our advertisements, we create a way to imprint BuyOwner.com in millions of viewers’ minds. By driving more people to our website, we drive more people to you and your home’s advertisement!

The more people who read your advertisement, the more interest you could obtain from potential buyers. Advertising and marketing go full circle at Buy Owner, resulting in better business for you. Our goal is for you to sell your home with us, and afterward, be saying “Thanks, Buy Owner!”

Posted in Selling Tips, Tips and Ideas - Tagged buy owner commercials, selling with buy owner, thanks buy owner, why sell with buy owner
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Reason #20 to Sell with Buy Owner: Easy Print/E-Mail Features

Jan20
2010
Leave a Comment Written by Shanna

You know how it is when you’ve found something you like online, whether a product to buy, a recipe to try or a restaurant to visit, and you want to print it out? Or maybe you want to e-mail it to a friend who you know would love it?

Buy Owner knows what that’s like, too. That’s why we have easy-to-find print and e-mail buttons right on Buy Owner property listings.

printemail

As you can see in the above photo, these buttons allow potential buyers the convenience of printing or e-mailing your home’s advertisement with the mere click of a button.

Plus, you can use those buttons yourself, sending your home’s advertisement to friends or printing out copies to put up on bulletin boards or hand out like flyers!

Posted in Selling Tips, Tips and Ideas - Tagged 31 reasons to sell buy owner, how to sell your home, sell fsbo
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Reason #13 to Sell with Buy Owner: Virtual Tours

Jan13
2010
Leave a Comment Written by Shanna

31 reasons

Beyond photos, what is the single most important tool in helping potential buyers see the value of your home? virtual tours.

Why Virtual Tours Are So Important
Virtual tours are the next best thing to coming to a home in person. For buyers who are busy, far away or trying to reduce a list of possible properties to go visit, virtual tours are the perfect tool. They simulate the experience of visiting so buyers can get a feel for the size, layout and organization of your home.

How Buy Owner Does Virtual Tours
As with its photography, Buy Owner has professionals create virtual tours of your property. Using state-of-the-art equipment and extensive training and skills, these photographers create beautiful 360-degree online tours that buyers can interact with online.

To get a feel for how these tours work, scroll through properties listed on BuyOwner.com!

To read more about this feature, check out this article: “The Value of Virtual Tours”

Posted in Selling Tips, Tips and Ideas - Tagged how to sell a home, selling with buy owner, virtual tours
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Reason #5 to Sell with Buy Owner: It’s the Best!

Jan05
2010
Leave a Comment Written by Shanna

31 reasons

Buy Owner pioneered the “for sale by owner” industry over 25 years ago and still remains the proven industry leader. Not only do we invest significant income in marketing and advertising our Web site (drawing more viewers to listed properties), but we also offer unparalleled services, from professional writing and photography to round-the-clock customer care.

Buy Owner has grown over the past 20+ years and currently operates in 13 of the top U.S. real estate markets: Atlanta, Chicago, Dallas, Houston, Jacksonville, Louisville, Miami/Fort Lauderdale, Orlando, Philadelphia, Tampa, New Orleans, Kansas City, Phoenix and West Palm Beach. Through our aggressive marketing campaigns, we bring millions of prospective homebuyers—nationwide—to Buy Owner.

When you choose to sell your home on your own, choosing to do so with Buy Owner gives you the strength and service of a successful organization behind you.

Posted in Selling Tips, Tips and Ideas - Tagged best fsbo, buy owner, how to sell by owner
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Reason #3 to Sell with Buy Owner: the Internet

Jan03
2010
Leave a Comment Written by Shanna

31 reasons

What’s the best way for home buyers to find their next home? Hint: it’s also the easiest. They shop online.

Not only is the Internet available worldwide, streamed into offices and living rooms 24 hours a day, seven days a week, but it also is convenient whether the weather is sunny or 20 below. As many parts of the Unites States experience frigid temperatures and snowfall this January, keeping many buyers away from open houses or home tours, there’s one thing you can be sure they’re still doing: looking online.

In today’s society, there’s no question that the Internet is an all-important tool in maximizing real estate marketing. Through strategically chosen descriptions and images, you can allow interested buyers to tour your property without leaving their living rooms. That’s a benefit everyone can appreciate.

That’s why it makes sense to advertise with an Internet giant like Buy Owner: you’re putting your home where the buyers are already looking.

Posted in Selling Tips, Tips and Ideas - Tagged buy owner, how to sell your home, internet marketing, real estate marketing
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Recent Customer Feedback

Mar02
2009
Leave a Comment Written by Kristina

Recent comments from Buy Owner customers

“Our house … closed on February 20, 2009. It was only listed for less than 4 months and we got the price we wanted. Thank you, Buy Owner!”

Angela, Houston, TX
February 2009

Posted in From Buy Owner Customers, Selling Tips - Tagged buy owner feedback, buy owner no complaints, customer feedback, how to sell buy owner, should I use buy owner
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Top 10 Reasons to Use Buy Owner

Feb09
2009
Leave a Comment Written by Carrie

Why-Use-Buy-Owner

If you are thinking of selling your home, your condo, your apartment complex or even your vacant lot, then use Buy Owner® to help you market your property! As the nation’s leading FSBO company, Buy Owner is dedicated to helping homeowners sell their own homes without the burden of paying real estate commissions.

Here are the top 10 reasons why Buy Owner is the best marketing tool for those wishing to sell their homes for sale by owner:

1. No commission? No kidding! People who use Buy Owner save thousands of dollars simply by choosing to sell their homes on their own. For example, six percent of a $250,000 home is $15,000. With Buy Owner, cut the commission and keep your money.

2. Informative resources at the click of a button. The mission of Buy Owner is to give homeowners all the information they need to make good decisions when selling their properties FSBO. Buy Owner gives you access to the best mortgage rates through our partner, Guaranteed Rate. Buy Owner also provides you with title assistance through our title department. Finally, the Buy Owner Blog is full or articles that offer marketing tips, buying tips, green-living tips and home decorating ideas!

3. Regular updates on the Buy Owner Blog. Potential buyers look to the Buy Owner Blog for tips on buying a new home. And while they are at it, why not buy (possibly your property) using Buy Owner! Also, long after you have listed your home with Buy Owner and long after you have sold it, the Buy Owner Blog still has much to offer! Once you move into a new home, look the Buy Owner Blog for ideas on how to decorate your porch or how to make the most of the space in your kitchen. No matter what you are doing: buying, selling, decorating or living green, the Buy Owner Blog is there for you every step of the way!

4. Marketing consultants that care. Buy Owner marketing consultants come to you! Before purchasing a package, you make an appointment with a Buy Owner representative, and he or she travels to your home to show you all that Buy Owner has to offer. Buy Owner consultants are there to make sure your property gets the marketing it deserves. Feel free to take the Buy Owner rep from room to room to explain everything you would like a potential buyer to know. Each rep takes distinctive notes about every last detail from the type of flooring to the style of the windows to the brands of the appliances!

5. Professional photos. Once you decide on an advertising package, Buy Owner’s professional photographer will come to your house to take pictures all around the property! From the backyard to the bedrooms to the basement, the photographer will capture the essence of your home, and the pictures will appear on your very own page, along with descriptive text that highlights the ins and outs of your abode.

6. Quality ad writing. A team of highly skilled professional writers creates an advertisement that suits your personal needs. Love your neighborhood? The Buy Owner writers know how to grab a buyer’s attention by talking about the breathtaking ocean views or the convenient location of the home. Have you done a lot of remodeling? The Buy Owner writers will highlight those brand-new wood floors, the updated marble tiling and the freshly painted walls so that buyers know just how much care went into prepping this home for new owners.

7. Superior customer service. The Buy Owner customer service department is here to cater to your every need. If you want to change your photos or add some more information to your text, just call 1-800-771-7777 and you will instantly be connected to the proper people who can help you. Remember, Buy Owner is your marketing tool. You have the final say on every aspect of your advertising package, and you can change your photos and text at any time.

8. Easily accessible seven days a week! Buy Owner knows that many people work Monday through Friday. That is why we are also open every Saturday and Sunday… for your convenience!

9. One-time fee, listed until sold. After you purchase an advertising package with Buy Owner, your property is listed on the Buy Owner website until it sells! You are free to make changes to your photos and text at any time by contacting the office directly and speaking to a photo rep or an ad writer.

10. Buy Owner testimonials. Check out what others are saying about their experience selling with Buy Owner! One of the biggest contributing factors to customers’ satisfaction is the fact that they save thousands on commission fees!

Posted in Selling Tips, Tips and Ideas - Tagged buy owner, buy owner features, buy owner real estate advertising, buyowner, buyowner.com, marketing professionals, no complaints Buy Owner, real estate commission
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About the BuyOwner.com Blog

Welcome to the BuyOwner.com Blog, your source for regularly updated market information!

Founded in 1984, BuyOwner.com® is the leading provider of real estate marketing services. We pioneered the "For Sale by Owner" (FSBO) market, which today represents over 20 percent of all residential real estate transactions.

You can read more about BuyOwner.com here.

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