The Value of Buy Owner Ad-Writing

Time and time again, Buy Owner® real estate marketing has proven to be an effective tool to help homeowners sell their own properties, cutting out the middle men and helping you pocket the difference. Just take a look at these testimonials!

Q: But what, exactly, goes into creating a Buy Owner advertisement?

A: In many regional markets, Buy Owner’s in-house writing department crafts your copy. After carefully examining photographs taken by your sales rep, the writers create text about the exterior portion of your home and take potential buyers through each of the rooms as they are laid out inside the house. Each Buy Owner writer takes a lot into consideration when writing an advertisement for a residential real estate property.

Sentence variation

While Buy Owner writers do use simple sentences, they also utilize creative adjectives and verbiage to vary their sentences.

Here’s an example of simple sentences describing a home’s exterior:

 Colorful perennials, vibrant bushes and distinctive flower boxes add curb appeal. The front yard is gated. The sidewalk is made of custom curved brick. The covered front porch as been renovated.

Here’s an example of a Buy Owner writer’s description of a home’s exterior:

 Colorful perennials, vibrant bushes and distinctive flower boxes create charming curb appeal in the gated front yard. A custom curved brick sidewalk winds around to a renovated covered porch.

Adjective and verbiage variation

There are most likely a variety of features in your home that you would like to see highlighted in your Buy Owner ad, whether it’s upgraded carpeting, brand-new bathrooms, stainless steel appliances or something else. Rather than writing “The living room has this,” The family room has that” or “The kitchen has these,” Buy Owner writers choose from 100+ adjectives and verbs to keep potential buyers interested in reading more about your property.

Here’s an example of a simple description of a home’s living room:

 The living room is next to the foyer. It has plush carpeting and neutral-painted walls with crown molding. The casement windows have custom treatments. The living room also has French doors to the family room.

Here’s an example of a Buy Owner writer’s description of a home’s living room:

 Adjacent to the foyer, the living room welcomes you with new plush carpeting and neutral-painted walls, detailed with crisp crown molding. Custom treatments, including top-down/bottom-up blinds and draperies, garnish the casement windows for the perfect amount of natural light, while a set of French doors grants access to the family room.

Descriptive headers

Many Buy Owner advertisements are topped with descriptive headers that give you a general overview of the entire property.

Here are examples of generic headers:

 BRICK HOUSE
 WOOD FLOORS
 VIEW OF LAKE
 APPLIANCES
 NICE LOCATION

Here are examples of descriptive Buy Owner headers

 CHARMING BRICK BUNGALOW
 GLEAMING HARDWOOD FLOORS
 FANTASTIC WATERFRONT VIEW
 STAINLESS STEEL APPLIANCES
 15 MINUTES TO HWY/TRAIN

For more reasons why these Buy Owner descriptions matter, check out this post! And with Buy Owner, you as the customer always have complete authority over everything in your ad. If you want to tweak the description or hope to highlight something specific, Buy Owner is happy to help!