As a Buy Owner seller, your advertising packet may feature showcase-worthy, professional photographs with possibility for captions. If you are writing your own captions, you will want to focus on targeting buyer interest by providing key information.

The most important thing to do when creating captions is to put yourself in the buyer’s shoes. Potential buyers will most often view your photographs in a cycle:

• Quick Glance: A momentary look provides them with the most obvious information available. Subtle aspects of the picture may not register at this point; it’s more of an overall glimpse.
• Interested Search for Info: If a particular photo sparks any interest, then readers typically look just below the photo for more information. That’s when your captions become important. The viewer who’s looking for additional info is a buyer who likes what’s appearing; you want to heighten that interest by what you write.
• Return to Photo: Buyers read your captions, understand the information and return to the photographs. Your goal is to enhance this return look by explaining anything that needs to be described.

Include information that will address potential buyer questions. These questions may include:

• What am I looking at?
• Where is this in relation to other aspects of the home?
• What home features does it highlight?
• Why is this picture important?
• What’s valuable here?

Based on the way visitors will view your home and attempting to answer questions before they’re asked, write feature-packed, easy-to-understand captions. Make sure your text sounds professional—consider having someone else double-check it. You’ll want to be sure there are no spelling mistakes, typos, or transposed letters. Making an extra effort to produce quality captions may make a big difference in turning an interested viewer into an serious buyer.

^{*To learn more about inserting captions, or if you have any questions about changing them in your Seller Tools, contact Buy Owner’s customer service department.}